TV commercials became the standard form of advertising when television first came on the scene in 1940. Radio commercials had long been well established and it only made sense that advertising would move to television. In the early years, TV Commercials ran very similar to the radio commercials that preceded them. During a television show, you would hear a product's name repeatedly, similar to the old radio ads. As time has progressed, TV commercials have become much more advanced and elaborate. It is said that the first TV commercial cost ten dollars to air, today, TV commercials cost well into the hundreds of thousands. The average cost for a ½ minute commercial ad during the Super Bowl costs 2,000,000 dollars.
Not only are TV Commercials the number one way for advertisers to promote their products, they are also wonderful venues for directors, animators, actors, and actresses to make their mark.
There are a variety of types of commercials. The newest trend has been the birth of the Infomercial. Infomercials are TV Commercials that run well past the thirty-second mark, they can run between thirty to sixty minutes. Infomercials do more than just advertise or promote a product; they are designed to provide information that informs the client. Infomercials are also known as paid programming and typically air after prime time or peak hours such as early in the morning or late at night. Infomercials vary from TV Commercials in the fact that Infomercials are a form of direct marketing and TV Commercials is a form of general product marketing. Infomercials also use many celebrities to advertise their products, which adds to their direct marketing appeal. Infomercials broke onto the advertising scene during the 1980's with the sale of Ginsu Knives. Today infomercials feature a host of celebrities and sell everything such as weight loss products, beauty remedies, acne treatments, kitchen items, and how to make money courses.
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